Brand Ratna

Calysta Jewels : Case Study

Calysta Jewels

SEO – PPC – Email Marketing

Calysta Jewels Main Website + Store

Project Overview

Calysta Jewellers, a boutique jewelry store specializing in exquisite, handcrafted pieces, approached our agency with a vision to establish a robust online presence and drive significant customer acquisition. With a commitment to quality craftsmanship and unparalleled customer service, Calysta aimed to expand its reach and attract a new wave of clientele.

Project Highlights
  1. No Online Visibility: Calysta lacked visibility on search engines and social media platforms, hindering its ability to reach potential customers.
  2. Low Customer Acquisition: The absence of targeted digital marketing efforts resulted in stagnant customer acquisition rates.
  3. Untapped Market Potential: Despite offering unique and high-quality products, Calysta struggled to tap into new market segments and demographics.


  1. Search Engine Optimization (SEO): Our team conducted an in-depth analysis of Calysta’s website structure, content, and keywords. We optimized on-page elements, implemented technical SEO enhancements, and crafted engaging meta descriptions to improve organic search rankings.
  2. Pay-Per-Click (PPC) Advertising: Leveraging Google Ads, we developed highly targeted PPC campaigns tailored to Calysta’s key demographics and geographic locations. Through strategic keyword selection, compelling ad copy, and continuous performance monitoring, we maximized click-through rates and conversions.
  3. Email Marketing Campaigns: We devised personalized email marketing campaigns to nurture leads, promote new collections, and engage with existing customers. Segmented email lists and tailored content ensured relevance and resonance with recipients, driving both repeat purchases and referrals.

Visual Result.

The Result

  1. 100% Growth in Customer Acquisition: Through our integrated digital marketing efforts, Calysta experienced a significant uptick in new customer acquisition, surpassing initial expectations.
  2. Improved Online Visibility: Calysta’s website achieved higher rankings on relevant search engine results pages (SERPs), leading to increased organic traffic and brand exposure.
  3. Enhanced Brand Engagement: Engaging PPC ads and targeted email campaigns fostered deeper connections with Calysta’s audience, resulting in heightened brand engagement and loyalty.
  4. Expanded Market Reach: By strategically targeting new demographics and market segments, Calysta successfully expanded its customer base and market reach, unlocking untapped growth opportunities.
Calysta Main Logo


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